I read a great article in Highway Magazine about how Rvers can set up their own clubs and groups. The article was all about choosing the right folks and planning trips, etc. Because the groups wish to stay together in the parks and resorts they visit, they book well in advance. What caught my attention was this: One of the groups said that if the park will not put their group together as in side by side, they take their business elsewhere! Ouch!

It is almost that time of the year when some managers are counting down to a peaceful winter, while others are counting the days until their winter crowd arrives. Many managers create a 'todo' list for major projects that often aren't applied until just before the next season. However, getting ready to open for a new season is probably already filled with too many things to do.

It is almost that time of the year when some managers are counting down to a peaceful winter, while others are counting the days until their winter crowd arrives. Many managers create a 'todo' list for major projects that often aren't applied until just before the next season. However, getting ready to open for a new season is probably already filled with too many things to do.

Halloween arrives on the last weekend of the month, and thus a great time to plan a special weekend and boost your falls sales a notch or two. If you're a family park, then planning for the kids is easy with a little decorations and games. While most kids can operate almost any video game far better than their parents, it is shame they are often not exposed to the games that you might have enjoyed as a child.

Yeah, I know. I told you to capture email addresses from everyone that visits your park for your monthly newsletters and marketing campaigns for special events. If you did, you probably now have a list with several hundred or even a thousand addresses. That is a good problem!

I read a great story a few weeks ago about the increase of onsite dining opportunities for tired travelers. A long drive through construction traffic can drive a visitor to almost lose their cool. Sometimes, they do not want to unhitch the tow car, clean up and fix their hair, and then go back out into rush hour traffic to find a restaurant. Can you blame them?

I have written tips on the importance of using your guest registration form to collect your customer's email and mailing address to continue your marketing. (If you missed those tips go our website “Tips Online” & do a search) The same applies to those that visit your website. If a guest is interested after visiting your website, they are likely to fill out the sign up form for occasional newsletters and special offers.

The most important goals when shooting and selecting photos for your website are Quality and Resolution! Whether you are replacing a page or an entire website, make a list of the shots you'll need for each page, then shoot them.

You'll never know how effective an advertising program is unless you ask how they heard about the park. Many resorts began their website service with a single page featuring contact information, a few details and a couple of pictures, and often designed by a relative or friend. Everybody has to start somewhere, but if they haven't moved up to a site with numerous pages providing more information and pictures of their park, they are missing a grand marketing opportunity.