Of course you do. An easy way to do this is a create a 'membership' card. This card could be free or for a fee based on the services afforded. The simplest card is like those used by restaurants like Subways. Each time you purchase a sub, your card is stamped until you have enough for one free. It works!

In the case of RV Resorts, so many visits could earn a night free, or a week day or weekend discount.

Far Horizons has created an annual card that sells for $25. The list of things this card can be used for is pretty long, but I'll mention a few key ones: Free Wi-Fi, Site fee discounts, Cottage discounts, Cafe discounts, non-holiday deposit waiver, non-holiday early arrival or late checkout fee, preferred pricing on Special Events, Frequent Visitor Rewards, etc.

Planning your marketing strategies should not only include ways to obtain new visitors to your resort, but once there, encouraging your guests to visit many times. You might also think of ways to help your customers with your marketing by making it possible for them to bring another RV guest on their next trip.

This is pretty smart because exponentially, if the new customer also brings yet another new guest next time, and so on, this simple strategy could help grow your business in 2010.

According to various RV News sources, all the RV shows are breaking attendance records this year, and RV sales have greatly improved. Visiting these shows and handing out newsletters and loyalty cards is a great way to attract new folks to your park.

Visit your RV dealers in your area and allow them to put a card in the welcome packet for each new unit sold. You might also include free help on setting up their new unit for first timers.

No one has to be convinced that loyalty cards work, but in the RV Resort business, we need to find a way to make it work for us!

Copyright 2010 by GTI