Give every new guest a free raffle ticket, but offer additional 50 cent or dollar raffle tickets for an item in your store. Guests saying more than a day can also buy raffle tickets. You'll probably raise more money than the price of the item. Announce the winner thirty minutes before you close the store. Guests will begin gathering to see if they won. Some early birds will visit your store while others will visit after the presentation, and may buy the item they didn't win. Either way. They all had fun and the winner earned bragging rights. They'll also write a good review. This can become a social meet and greet opportunity as well. Give some thought as to whether the raffle includes extended stay or seasonal, or is it primarily a boost for your daily rentals. 

 

Buy Popsicles at a Sam's or direct from your distributer so they are super cheap. The single ones are even better. Announce a free Popsicle giveaway at a certain time (or use our flag tip! 01/05/10). You'll have your guests flocking to the store because everyone likes to get something free and America's loves Popsicles. 

 

You can do the same thing with ice cream, but perhaps hold it for seven o'clock or after supper as a cheap dessert. 

 

Distribute discount coupons for future stays at your park. My favorite is the buy one get one free program. This allows a current customer to bring a guest RV with them on their next visit. It also sets up a next visit which is always nice. This often introduces a second customer to your park. 

 

Start a frequent visitor program that allows a prize or free stay after so many visits. Use a punch card they can keep in their wallet that will remind them to take advantage of the freebie every time they open their wallet. Many folks may return more often than they planned, just so they can take advantage of the program.

 

Put on your thinking caps, as my teacher used to say, and start thinking of all the promotions you could put to use this year. Don't forget to add them to your marketing folder to refresh your memory in the future. 

 

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Copyright 2010 by GTI