I have written tips on the importance of using your guest registration form to collect your customer's email and mailing address to continue your marketing. (If you missed those tips go our website “Tips Online” & do a search) The same applies to those that visit your website. If a guest is interested after visiting your website, they are likely to fill out the sign up form for occasional newsletters and special offers.

Online newsletters might contain the same articles as the newsletter you handout at registration, but you might add a few recurring articles that appear in each edition. Use these article to provide more info on highway construction, best routes to the park, promoting an award the park has won, or a major event coming soon that requires advanced reservations.

A once a year newsletter online is not very 'newsy' and certainly not current. Keep your newsletters to one page if possible to make it easy to read on their laptops while encouraging a simple look through. Most guests will skip a newsletter than requires a long reading or numerous page down clicks to see it all.

If you have a new event, activity, or a new staffer, then by all means add a picture and story. When you promote a recurring event, drop in a single photo of the event that also shows a family having a great time.

This newsletter is one of the cheapest forms of advertising you can do. There is no printing or mailing cost, no folding or stuff envelopes, and it displays only to the folks that are interested in visiting your park!

Always create a sign-up form for free email newsletters, information for special events, and specials or discounts. Coupons create new business and if offered, they'll bookmark your site to plan a return visit to watch for your specials.