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Tips For RV Resorts

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Tips For RV Resorts & Parks

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Oct20
Is Your Mailing List Too Big For Outlook or Your Internet Provider?
10/20/2009 6:55:00 PM by Tom Flack

It is almost that time of the year when some managers are counting down to a peaceful winter, while others are counting the days until their winter crowd arrives. Many managers create a 'todo' list for major projects that often aren't applied until just before the next season. However, getting ready to open for a new season is probably already filled with too many things to do.

With attendance dwindling and the weather not yet bad, it is a great time to: update the power lines to the sites that keep blowing the breakers. replace a problematic power box or two, swap out faucets that won't shut completely off, fix those always corroding cable connections, and trim out some tree limbs, etc.

Some older parks didn't expand as the camping rigs became bigger and now their utilities are magically in the wrong place. I see comments like this in the RV review sites online: “Bring two extra sewer hoses, an extra water hose, and thirty more feet of power cable and then you'll love this campground!”

If you have this problem, move a few each fall and spring as you can. Gradually, your guests that felt the connections were awkward, will begin to return and the reviews will talk about your beautiful park instead.

The more you can 'fix' during the fall, the easier things will be in the spring! And you'll have time for those inevitable, last minute emergency fixes, too.

Our snowbird parks are probably already working hard for their big season, but come late April, they could follow these same tips to get ready for next year.

Making your park better is like putting money in the bank, and the interest you'll receive will not only be more reservations, but better guests as well.

Remember, never put off today, what you're going to have to do tomorrow!

Copyright 2009 by GTI Consulting

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Apr27 4/27/2009 4:32:00 PM by Tom Flack

Event planning has become a hot topic at most of the RV Resort and Camping Conventions because with a tighter economy many guests are choosing carefully where they wish to spend their vacation dollars. They’re looking to get the most ‘bang’ for their ‘buck!’ While there are many Interstate overnight parks that have little need for events, it is essential for destination parks.

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Apr24 4/24/2009 4:34:00 PM by Tom Flack

This tip is based on a story from our current RV Resort News column on our website. With our new economic situation we are all in, some parks are thinking smart when it comes to marketing their park to bring in new and repeat guests this year.

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Apr17 4/17/2009 4:38:00 PM by Tom Flack

No one means to appear grumpy, and I have a friend that sometimes tells me I appear to be in a grumpy mood. I always grin when they say that…right after I swat them on the head!

Hiring can be difficult as we often find a great paperwork or computer person, but poor attitude skills, or someone that is as happy as a bunny in a new carrot field, but can’t find the “on” button on the computer! However, every employee must understand they are hired to act in a very professional manner, and that includes smiling and acting happy with everyone.No one means to appear grumpy, and I have a friend that sometimes tells me I appear to be in a grumpy mood. I always grin when they say that…right after I swat them on the head!

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Apr10 4/10/2009 4:40:00 PM by Tom Flack

For more than half of the country, spring is finally on the way! This is a wonderful time of the year to get a few chores done before the parade of guests begin filling up the park. Let’s make a list of things to consider for your “I need to get this done” list:

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Apr3 4/3/2009 4:42:00 PM by Tom Flack
If you study RV Park Reviews, you’ll note a common thread with former guests that are upset, and it usually happens when they didn’t know something BEFORE they made the reservation. Maybe they drove 400 miles today, only to find upon arrival that you have maximum 30-pound dog rule. Maybe you close your office at 5 PM, or you’re experiencing a problem: bad water, pool broken, broken water lines, or power issues, or you require only self contained units due to the remodeling of a bath-house. Perhaps you’re facility is for the 55+ guests, and I just saw one that says you have to be 21+ years old and it not an clothing option facility.

The problem is not the rule—it’s the lack of communication of the rule before choosing your resort, making a reservation, and spending their money to get there.

Important qualifying rules like these need to be publicized to the maximum in order for the park to maintain goodwill as well as good press and reviews. It also about being fair (Remember that old golden rule thing?)

While I’m not a big advocate of listing two pages of rules on your website, it is important to list these qualifying rules. It should also be posted with your ads in the directories, newsletters, and brochures, and because some publications print once a year, it may take a year to update every place a prospect is going to find out about your park.

Your reservation person must repeat these rules prior to running the credit card and wasting your time and theirs. Make a list of nearby parks they can call if they don’t qualify for yours.

I’m sure parks don’t want guests to arrive exhausted and then have to face a bit of embarrassment that results in anger, and I bet the resort staff wants to keep peace at the front desk, while avoiding running off other prospects waiting to register.

One final note: stick to your qualifying rules. For example, if an unqualified guest with a large dog sees a Great Dane in the park while heading to their car, they are most likely going to march right back into your office!

The most important rule any employee must follow is to remember they call the folks paying to stay -- ‘guests’ for a reason. They should be treated like their first guests of the day. There is never an excuse to be rude, or inconsiderate to anyone.

In spite of the recession, many new parks are opening this year, while others are expanding. This is creating quality choices of where they can make a reservation. Keep the buzz about your resort as positive as possible so no one will ever worry about making a reservation with you.
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